What We're All About

The television business is a rapidly changing and always volatile industry. As an independent producer, you need to focus on what you do best, content creation and delivering engaging and entertaining programming to audiences. At Vitamin, we know all about the challenges of reading the marketplace and trying to predict the future. What are the trends, who is buying what, can my concept make it to the screen?

That's where we come in. We have over ten years experience in the industry and have seen it change through the Internet bubble and the growth of the multi-channel universe. Vitamin provides the intelligence and information you need to make smart business decisions. With our fingers on the pulse of the TV industry worldwide, its like having your own in-house sales and distribution department! Need to know which project to develop? Looking for financing to get it made, or want to see the back-end on your last productions? You need Vitamin. We have grouped our services into three main disciplines; Consulting, Pre-Sales & Financing, and Distribution. Whether you need an assessment of your projects, want to secure production funding, or straightforward sales we can make it happen.

Consulting

Vitamin works with you, providing critical industry information, market feedback, analysis of your budgets and financing, coaching you on pitching and outlining the strategic path to turn your creative ideas into viable and desirable television programming. You get the valuable input that keeps you on track. Our aim is not to merely help you make another programme, but to help you build a sustainable business. Whether you are an experienced producer or venturing into a new genre, knowing the playing field at home and internationally helps you tailor your ideas for success. Vitamin has the global perspective to get you there.

Pre-Sales & Financing

You have the idea, you have the package, you need the funding. Whether you want help on pitching your programme, or would like us to find the financing, Vitamin can work with you to get that green light. Knowing where to promote it and whom to contact is critical to securing the production funds. Our network of contacts and experience in the marketplace means we get you and your programme in front of the right people. We meet regularly with broadcasters worldwide to know what they need and what they will pay. Our finely targeted approach saves you the guesswork and frustration of misreading the marketplace. We can coach you through the pitching process. You'll understand the broadcaster, their audience, their brand and needs and how your project fits. All warmed up, you go in and sell it. If that gives you stage fright, we can act on your behalf. We don't just deal with broadcasters. Our contacts and relationships in the non-broadcast market, banks, accountants and support staff can help to smooth the process. The aim is to leave you free to do what you do best: production.

Distribution

Whether its broadcast sales, home video, education, mobile or merchandising, your projects should have a long life. As an experienced and focused distributor we represent producers at the major television markets, promoting and selling their programmes across the globe. And we don't rest on our heels when the market is over. Direct sales trips to key territories and attendance at conferences help to solidify relationships with buyers and programmers. As your distributor, Vitamin puts every effort to getting you and your programmes noticed, talked about and into the hands of the right people. We put a marketing plan together, walk you through our approach and map out the strategy that will bring your results. Our marketing and publicity teams see to it that you stand out from the crowd. Vitamin offers you key benefits as an independent producer. A closer relationship to the sales process, a selective catalogue that keeps you from being just another title on offer, and a nimble company with lower overheads keeps costs and distribution fees competitive.

Contact Us

Think you need Vitamin? Whether its short-term consulting, or a bigger business relationship, we're happy to talk to you about how we may be of service.

Looking to acquire our programmes for your territory? We'd love to speak with you. Screeners, supporting materials and other information about any titles available for distribution are merely an e-mail or phone call away.

For Independent Producers, please contact us at info@vitaminmedia.ca

For Sales and Acquisitions, please contact us at sales@vitaminmedia.ca